Nationally representative means a slice of the country, across geographies, ages and subcultures - getting an accurate snapshot of what regular people actually do and think, without bias from the selection process.
The first 1,000 interviews were conducted by OMGYes staff over video-chat with women of all ages, around the country. These women shared:
- Sexual histories
- How they discovered what works for them
- What the a-ha moments were in their sexual journeys
- The specific techniques they’ve found, both alone and with partners, that lead to more pleasure and better orgasms
- Detailed ways they communicate those techniques to partners
- What psychological or relationship insights they’ve had that have led to more pleasure
- What they wish they could go back in time and tell their younger selves about pleasure
- What they wish all partners knew about women’s pleasure
The 2015 OMGYes Study of Women’s Sexual Pleasure was conducted during June 2015 by researchers Debby Herbenick, PhD, assistant Professor at Indiana University School of Public Health and researcher at The Kinsey Institute and Brian Dodge, PhD of the Center for Sexual Health Promotion of the Indiana University School of Public Health. The survey was conducted online in collaboration with GfK’s Knowledgepanel, a probability-based web panel designed to be representative of the United States, and was completed by 1,055 adult women.The data was then weighted according to recent (March 2014) data from the Current Population Survey (CPS), taking into account demographics such as gender, race/Hispanic ethnicity, region of the country, education, household income, and (based on 2013 CPS data) internet access.
Complete and current information about KnowledgePanel sampling and recruitment methodology and design is available at http://www.knowledgenetworks.com/knpanel/docs/knowledgepanel(R)-design-summary-description.pdf
About the researchers:
- Dr Debby Herbenick - http://info.publichealth.indiana.edu/faculty/current/herbenick-debra.shtml
- Dr Brian Dodge - http://info.publichealth.indiana.edu/faculty/current/dodge-brian.shtml