Tuesday, March 8, 2016

feminist porn


статейка к 8 марта про феминистское порно

исторически, как оказалось, 8 марта — празнег гендерной солидрности, а не сепаратизьма, ньюйоркские проститутки требовали зарплаты морякам

The global porn industry generates $97 billion annually—roughly equivalent to the gross domestic product of Ecuador. Of that, $13 billion comes from the United States, and $3 billion of that is from Internet porn sales. The cumulative footage viewed on just the website PornHub in 2015 alone added up to 4 billion hours.

So it’s not that there was a need for more pornography in the world, per se, but Lust was irritated by how little of what was available appealed to women. Last month, actress Emma Watson talked to Gloria Steinem about the need for “awesome, great alternatives to pornography” that focus on women’s pleasure. She may not have realized that they already exist.

“Women go looking for inspiration online, end up on PornHub and feel disgusted instead of feeling good,” says Lust, who was born in Sweden but now lives in Barcelona, Spain. So, in 2004, she and her partner Pablo Dobner, 46, started a production company called Lust Cinema. The films she makes build storylines and have likable lead actors, and the action is always rooted in mutual sexual pleasure. “It’s important to help women find something they enjoy,” says Lust. Asked what specifically makes her films different, she explains, “Aesthetics, values and the way it’s produced. I tell stories, create characters.”

It’s a formula that worked from the beginning. Her first short, The Good Girl, racked up 2 million downloads in its first weeks online. “I thought, Wow, it’s not just me,” she says. “Other people want something different too.” Since 2014, she’s managed to shoot 26 shorts a year, plus three longer erotic films, all of which are funded entirely by her audience. Her site XConfessions.com has 120,000 active subscribers (subscriptions range from $15 monthly to $100 annually), with a demographic that’s 60 percent men and 40 percent women.

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